About the Project


The "...And action!" project is an international, Erasmus+ KA2 initiative spearheaded by the Macedonian Cinematheque with the overarching objective of augmenting thequality of the educational experience by seamlessly incorporating video content intothe curriculum. This innovative project, acts as a collaborative venture, bringing together a diverse consortiumof partner organizations from Bulgaria, Serbia, Slovenia, and Spain. These partnerorganizations, united by their shared commitment to transforming the educationallandscape, are pooling their collective expertise and resources to champion the causeof integrating video content into the classroom.

Supported by the Macedonian National Agency for the Erasmus+ Programme, this ambitious project is driven by the vision of harnessing the immense potential of videocontent as a versatile and impactful tool in the field of education. The project recognizes that video content, with its unique ability to engage multiple senses, canserve as a powerful medium to enhance the interactivity, engagement, and retention of learning experiences. By integrating video content into the teaching process, educators can craft more immersive, memorable, and compelling learning experiences, ultimately contributing to a more effective and enriching educational process.

A cornerstone of the “…And action!” project is the commitment to equipping 80 teachers, drawn from the participating countries, with the requisite skills and knowledge to create high-quality, educationally valuable video content. This goal is to be realized through a series of training sessions conducted by professionals in the realm of video production and editing. These training sessions will provide hands-on, practical instruction, empowering teachers with the technical and creative skills needed to produce compelling video content tailored to their specific teaching needs. By enabling teachers to take an active and informed role in the creation of video content, the project aims to catalyse the enrichment of teaching methodologies, diversification of learning resources, and overall enhancement of the student learning experience.

In parallel with its emphasis on promoting the importance of video content and training teachers in video creation, the project is also dedicated to conducting indepth, systematic research on the utilization of video for educational purposes, presented in this document. This research Endeavor encompasses an exploration of the current practices, associated challenges, and perceived benefits of using video content in schools across the participating countries. The research also investigates the perceived barriers to the integration of video content and the potential strategies to overcome these challenges. The findings from this comprehensive research provide valuable insights into the current state of video content usage in education, serving as a foundation for informed recommendations on how video content can be more effectively and optimally integrated into the curriculum moving forward.

The “…And action!” project is founded on the principle of collaboration, bringing together partner organizations from diverse geographical and cultural contexts, as well as varied backgrounds in education, research, and video content creation. This dynamic consortium of partners will forge a collaborative network of educational professionals, researchers, and video content creators, working collectively to advance the integration of video content into education. This network will serve as a dynamic platform for exchanging knowledge, sharing best practices, disseminating resources, and fostering an ethos of innovation and creativity in the field of education. Through this collaborative approach, the project seeks to galvanize a lasting and widespread transformation in the educational landscape, championing the cause of innovative, engaging, and effective teaching and learning through the integration of video content.